May 15, 2026 · 6 min read
Making Sure AI Knows Who Your Business Is
Why consistent information about your business online helps AI tools recommend you to the right customers.
One of the highest-leverage things you can do for AEO/GEO is to make your entity unmistakable across the web.
What is an entity in this context?
It's the bundle of facts, relationships, and signals that tell a model: "This is Company X / Person Y, they do Z, here are the things they're known for."
Practical steps that work in 2026
- Own your core pages: About, services, and key topic pages should all use the same precise language for who you are and what you do.
- Consistent NAP + beyond: Name, role, location, plus consistent descriptions of expertise and offerings everywhere you appear.
- Earn third-party validation: Get listed and described accurately on relevant directories, review sites, and industry pages.
- Use schema: Organization / Person + relevant Service / Article markup on your own site.
- Be quoted with context: When you're mentioned, the surrounding text should reinforce the right attributes.
The goal is that when an AI is deciding "who should I cite for this topic?", your entity is the strongest, clearest match.